‘Produser’ Overload or Information Overload?

In today’s rich technology improvement, everyone seems to be actively employed and there are way too many opportunities offered on the internet, as in it allows anybody to take equal democratic parts in this economy and production. The technologies have converge to create a new economy whereby diverse platforms surrounded with various content dynamic in which people can create an economy of something new and interesting based on own personal knowledge production, they could be ultimately skillful or zero professional background.

Therefore, the internet provides too many platforms to acknowledge new creativity and business for netizen to work and produce regardless individually or in a group constructed. Hence, it has sway the paradigm where the early consumers are now also the biggest producer of contents whereby the platforms allows people to have own ownership by creating and producing their own productions, for instance, mixtapes, podcast, blogpost, etc. Promptly, every netizen or internet user is an eligible ‘Produser’ where the hybridization of PROduction and USER comes in one. Moreover, everyone are qualified to be a reviewer or judge to comment everything regardless good or bad feedbacks especially through the use of famous platforms like Foursquare, Trip Advisor and Instagram.

Why would people choose to take advantage to make a business out of the internet rather than the former traditional business? Firstly, the internet is yet profound to be the cheapest or I would say low cost of entry to put up your productions or business via a blog or Youtube channel and other sorts of platforms. By publishing content or accessing to these platforms costs nothing to the user where it allows no barrier entry. Hence, it almost require no risk unless there is repressive ecology found in your production or business. Although, the platforms allows us to obtain abundance of built in information from the internet however, there are too many usage of internet productions and businesses which it allows drawbacks too, as there are no proficient of quality filter and the internet are flooded with valuable and also un-useful information.

According to Shirky (2002), the internet imposes no barriers to entry, no economies of scale and no limits on supply. As there are too many freedom of productions and information uploaded in the contemporary internet, it consists of overload information where there is no dictated of incessant sorting at all.



I would say there will be infinite amount of information of indefinite values and some to be meaningless there.



Mitew, T 2014, ‘DIGC202 Into the cloud: the long tail and the attention economy’, Lecture notes, Accessed 5/9/14, http://prezi.com/nm7rgdlnxhdf/digc202-into-the-cloud-the-long-tail-and-the-attention-economy/

Shirky, C 2002, ‘Weblogs and the Mass Amateurization of Publishing’, Networks, Economics, and Culture, accessed 4/9/2014, http://shirky.com/writings/weblogs_publishing.html



Liquid Labour

Through the profound of internet, the notion of career and profession has changed and are no longer standardized in which employees are compulsory to assemble at work in a specific time and place. Moreover, the shift of paradigm has enable to the new prototype in which they have the own privilege of flexibilities and freedom which means they are allow to work at anytime and anywhere and perhaps physical work forces by man has decrease as the existence of liquid labour has subsisted by using the global networks indeed the convenience of internet. Gregg (n.d.) suggested that liquid labour allows and give workers the apparent freedom to work where and when they choose, new media technologies have been complicit in inaugurating new forms of emotional and embodied labour—new habits that are taken to be commonsense—from employees who see their working conditions as individual rather than structural.

Now, the labor market has emerge and global networks has arose to become very powerful hence the old deep-rooted forms of works that develops and innovates to an information network and communication economy from the industrial economy. Liquid labour has formed new types of labour which uses centralized and computerized types of technology to produces progress and manufactures product and works. For instance, in a factory based type of work, it is essential to use voluminous quantity of physical and mental man forces to produce product or goods. Somehow, the emergence of liquid labour has move the paradigm of works from hierarchical to decentralized whereby works will be fully dependent to be done by computerize based technologies and machines to produce goods, therefore the need of human resources will be eliminated.

However, the demand of liquid labor has increase thus the rising numbers of institutes, colleges and universities have offered various types and skills of expertise related courses to feed the demand of liquid labor. Promptly, companies now at least employ and exploit to use liquid labor to manage and handle their websites and computer systems, indeed big corporations obligates to have their them for working on it’s very own department called IT Department.

Nevertheless, through practicing liquid labour, “presence bleed” may occurred by many as they will need to posses with their works and tasks at anywhere and anytime even after work or during a holiday, it is because of the speediness of internet and no time barrier subsist although it allows intense progress of works. According to Gregg (n.d.) presence bleeds explains the familiar experience whereby the location and time of work become secondary considerations faced with a ‘to do’ list that seems forever out of control.Also, it has given a big impact of increasing percentage of unemployment and loss of opportunities of works to certain group of people. Indeed agree, according to Castells (2004) why the network society now? The answer is in the development of microelectronics and software-based communication technologies… We know that technology does not determine society. But we also know that without specific technologies some social structures could not develop.

However, still the question have not unravel with answer whether the controversy emergence of liquid labour is a positive or negative type of labour practices?



Castells, M, 2004, ‘Afterword: why networks matter’ in H McCarthy, P Miller and P Skidmore (eds), Network Logic: Who governs in an interconnected world? Accessed on 28/08/2014. Available online at: https://moodle.uowplatform.edu.au/pluginfile.php/279931/mod_resource/content/1/Bradwell%2C%20P.%20-%20Networked%20citizens.pdf 

Gregg, M. n.d., Function creep: Communication Technologies and Anticipatory Labour in the
Information Workplace. Accessed on 28/08/2014. Available online at: http://homecookedtheory.com/wp-content/uploads/functioncreepnms.doc 

Mitew, T 2014, Liquid labour, lecture, DIGC202 Global Networks, University of Wollongong, delivered 26 August.





The Father of Cyberspace

The Father of Cyberspace

The online citizen has been so use to the internet and somehow cannot go one day without it and they almost move their paradigm of life in there. They somehow depend on it too often and it have became of the norms in their essential daily life, they consider it as their home, they woke up to it, they sleep to it and they live in it. They somehow created a heavenly atmosphere and society called cyberspace on there. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concern of graphic representation of data abstracted from the bank of every computer in the human system (Gibson, 1982).

The father of cyberspace, William Gibson also suggests that our illusions and mirages form the basis of a kind of consensus by being continuously shared by the large group of people and the sharing is achieved by transforming individual experiences into collective representations. People now share anything and almost everything in the cyberspace’s social network to connect communications among the others in the society. Cyberspace now is a global village where all the online citizen use it as a platform to communicate and share experiences in which they find borders is almost irrelevant here. Hence, there are no time differentiations here in cyberspace where it allows the homogenization of time and space in here for online citizen to communicate of any time zone as a one time. Also, I believe people loves to be part of the cyberspace because as stated by Barlow (1996), we are creating a world that all may enter without privilege or prejudice accorded by race, economic power, military force, or station of birth

Furthermore, in cyberspace there are free flow of information with any accesses and exposures without borders. People enhanced to be richer and wealthier in knowledge by using the cyberspace to obtain various information here.According to Castells (2004), the networking logic explains the features of the process of globalisation. The world have become more homogenize with the existence of cyberspace where people around the world can share cultures among the networks to the world even they are from the farthest place in the globe, indeed no borders are significant in cyberspace.


Barlow, J.P. (1996) A Declaration of the Independence of Cyberspace, [ONLINE]. Available at: https://projects.eff.org/~barlow/Declaration-Final.html

Castells, M. (2004) ‘Afterword: why networks matter’. In Network Logic: Who governs in an interconnected world? [ONLINE]. 221-224. Available at: https://moodle.uowplatform.edu.au/pluginfile.php/276810/mod_resource/content/1/Castells%2C%20M.%20-%20Why%20Networks%20Matter.pdf

Cavallaro, D, 2000. Cyberpunk & Cyberculture. Science Fiction and the Work of William Gibson, [Online]. 1, 3-17. Available at: http://books.google.com.my/books?id=CqivAwAAQBAJ&dq=william+gibson+father+of+cyberspace&lr=&source=gbs_navlinks_s [Accessed 23 August 2014].

The Guardian . 2011. William Gibson: beyond cyberspace. [ONLINE] Available at: http://www.theguardian.com/books/2011/sep/22/william-gibson-beyond-cyberspace. [Accessed 23 August 14].

The Global Networks, The Internet.

I remember when I was still a kid, the rising usage of computer and internet has just started to be familiarized by computer users and it is also very ordinary for every house hold to own a computer and internet. When I first familiarized to practice the use of computer, the internet was pretty slow as I will need to depend on my land line and modem to connect to the internet. Today, the technology has rocketed our everyday usage of the internet with the invention of Wi-Fi ubiquitously and there are no surprise to use an ultimate fast speed of internet.

It is miraculous to realise how the internet and communication technologies are fetching to become wealthier as time to come. Unseeingly, our phase of communications originally begun with the smart invention of telegraph by using Morse codes, cables and wires, telephone, radio, television, satellites, computer and then internet. The present greatest invention is the internet and cyberspace where anything and everything is now connected as similar to a global nervous system that controls our daily life. According to Lessig (2006), the global networks primarily consists of the Internet and the cyberspace.

Revolution of Communications

Revolution of Communications

The internet now has played a dominant role in our life as we are very dependent on it. On one hand, we perceived the internet has benefited in many aspects and paces to us however, on the other hand, it has unexpectedly give undesirable consequences to us, the humans are as we are too dependable on it. Sterling (1993), mentioned that the computer network became steadily more valuable as it embraced larger and larger territories of people and resources.

Nevertheless, the internet now has flooded with various information hence the availability of search engines has enable us to obtain any information. Also, now our primary mode of communications have swift to the internet.

Promptly, everything and anything now has develop and shift to the world of internet and so do we?


Lessig, L 2006, Code 2.0: Four puzzles from cyber space, Basic Books, New York, accessed 17/8/2014, https://www.socialtext.net/codev2/four_puzzles_from_cyberspace.

Sterling, B 1993, A Short History of the Internet, The Magazine Of Fantasy And Science Fiction, Cornwall, accessed 17/08/2014, http://www.library.yale.edu/div/instruct/internet/history.htm

Reflective Report on Digital Story Project; Nomophobia

Upon our assignment, we were required to create a Digital Story Project (DSP) video relating to our subject of Media, Audience and Place. Then, after I acquire to know about the assignment’s question,  the first thing that came into my mind and able to relate to the our course’s topic which is by the title of Nomophobia. By using ‘Nomophobia’ as the theme of my DSP, it can definitely relates to the course subject where the context elements of media, audience and place takes in this framework. Therefore, by selecting the refrain topic of Nomophobia, I felt that this video will be capable and influential that it can foster the attentive awareness of this rising deceiving contemporary ‘Nomophobia’ problem.

According to Cobe (2013), Nomophobia it an official of the fear of being without your mobile phone is now an irrational fear along with the fear of spiders, heights and flying. The bulk of us feel anxious or even stressed when we leave home without our mobiles but Nomophobes can suffer from panic attacks, shortness of breath, dizziness, trembling, sweating, accelerated heart rate, chest pain or even nausea. Symptoms range from an inability to turn off your phone, obsessively checking for missed calls, texts or updates and even feeling the ‘wedding day jitters’ when your mobile is out of battery or misplaced. Understanding that Nomophobia can quite to be a serious phobia, I intended to creatively portray my whole DSP into an emotional yet fear appeal to attract audience’s attention by shooting video of a young man who consequently infected by this disorder of having uncertainties and unwillingness to leave his phone in his daily activities. Henceforth, by his unwillingness to decline his phone just for awhile, at the end of this DSP he will involve into an accident where he played his phone while driving. Also, through out the whole DST, there will be a narration of the voice of the young man where he voices out his own regrets of devoting too much time on his phone where points him into an accident.

Furthermore, through out the whole DSP there will be ‘fun facts’ about the statistic of Nomophobia and in the mean time the narrator will explain about the symptoms of having Nomophobia. By expending both the captions and narrations I think it will be impactful to deliver my main message of this whole DSP to the audience. Henceforth, this video will be upload to social websites like Youtube, Facebook, blogs and other possible websites that are able to reach my target audience. Now, I assume that my  target audience will be mainly Generation Y and other individuals that strongly attached to their mobile phones and I believe this DSP will definitely be a wake up call for these affected audiences. Nonetheless, by uploading my DSP to these social websites as my platform to engage with my audience, it will certainly and nevertheless go viral whereby my circle of friends will ‘share’ and interact with this video among their friends hence this circle of people are exactly my target audience and also as me myself is from the Generation Y.

While, through out the whole process of this DSP I certainly faced challenges like skills of shooting and capture the right angle, writing a fitting script, produce my own story and other particular skills to produce a decent yet creative DSP. Other than that, understanding that copyright and other ethical issues that must take into consideration, mainly the songs. It is difficult to quest for a suitable yet fitting song that can flatter with your video scenes and of course we are not allow to use commercial songs that we usually listen from the radio or television. These commercial songs are difficult and I suppose it is impossible for us to get copyright to use their song whereby monetary and process duration is the toughest thing to deal with. Anyhow, I thank my lecturer Mr. Faizal for sharing and advised us on few licensed websites that designed to allowed us download for free and free on copyright and licensing.

When I decided to choose on this topic, Nomophobia I have  faced uncertainties and having doubt on this topic because I felt that it is too common to pick this topic. Having to know that many of my classmates pick the same topic as me too but at last I did not want to change my decision on choosing this as my DSP topic. It is because I wanted to take this challenge and try to stand out myself and believe that I am capable to be creative and different on this topic.

In a nutshell, I have learnt a lot through out the process of this DSP and it allow me to learn and acquire a lot of new skills and knowledge to produce a short video for instance videography, video editing skills and copyrighting knowledge. I appreciate and enjoy the times while processing this video and I hope that my video can significantly able to send out my main intended message to the audiences.


Cobe. 2013. New term of the day. [ONLINE] Available at: http://www.cobe.com.au/2013/trends/nomophobia. [Accessed 16 November 13]Just Slow Down. 2012. Just Slow Down. [ONLINE] Available at: http://justslowdown.ca/collision-stats/. [Accessed 15 November 13].

Gretchen . 2001. TEXTING WHILE DRIVING INFOGRAPHICS. [ONLINE] Available at: http://www.gretchenchern.com/2011/06/texting-while-driving/. [Accessed 19 November 13].

Origo. 2013. Consumer Statistics and Studies. [ONLINE] Available at: http://www.driveorigo.com/consumer/distracted-driving-statistics. [Accessed 15 November 13].

Scott Webster. 2012. Lookout finds a nomophobia epidemic in Mobile Mindset study. [ONLINE] Available at: http://www.androidguys.com/2012/06/21/lookout-finds-a-nomophobia-epidemic-in-mobile-mindset-study/. [Accessed 16 November 13].

http://www.textinganddrivingsafety.com. 2013. Because Texting and Driving Kills. [ONLINE] Available at: http://www.textinganddrivingsafety.com/texting-and-driving-stats/. [Accessed 19 November 13].

Song References:

On The Tree Line (Dogmix) by OldDog (feat. Panu Moon) – by ccmixter.org.com

The Rising by Prashant Pandey

Reflective of the En Route BCM240

Indeed, having my first most experience to comprise blogging as my assignment during my second year of degree course. In this semester I enrolled myself to two media subjects which is Media, Audiences and Place (BCM 240) and International Media and Communication (BCM 111) which both necessitates us to submit our assignments as blog to WordPress. Frankly, it is my first time blogging to WordPress as last time I only had experience blogging by Blogspot and Tumblr only. WordPress have given me a whole new setting and to be frank it is far more innovative and advance rival to my earlier blogging proficiency in both different blogging platform.

Apart from submitting assignments online, people can publicly and casually read on my blog hence every time before I write on my blog, research to read on other blogs will partaken beforehand for me to get diverse ideas and views hereafter also inspiration for me to write. Understand that we share the similar consistent subject syllabus with the Australia’s University of Wollongong (UOW) but only different is the time frame whereby Australia were ahead of us for approximately two weeks time. So, being a local student here in Malaysia we can always read blogs written earlier before us from the Australian classmates whereby I personally think that we are very lucky to initially get those blogs as references.

Throughout blogging, we required to compromise few of the social media to links up to our blog to increase greater number readerships. For instance, we are recommend to share our blog link in twitter and also learn to hash tag our subject code (#BCM240) for better communication and sharing experience amongst students and classmates who enrolled to this subject. Also, we are encourage to bestow comments on each other’s blogs to aim for improved on interaction and sharing familiarity and I personally thinks that comments can actually boost up your motivation on blogging also improve your works.

Henceforth, through blogging I have learnt to write proficiently understanding that my works are not going to be an ordinary assignment that we usually submit personally and read by lecturers and me myself only. So, blogging assignments publicly must be very careful and references for credits were needed to be done correctly to ensure from avoiding any conflicting issues.

At first, I always thought that no one will actually give comments on my blog but I was hoping for comments anyhow. Then, during the week ninth I actually received comments to my articles from the Australian student and hence there are three different comments on different blog posts. After receiving the comments, I am very much motivated to devote on write my blog post still and nevertheless eagerly longing for more comments and yes, indeed I have received few more comments after that. Furthermore, expectation were beyond my thought that actually besides visitors from Malaysia and Australia there actually visitors from United Kingdom too. While, the numbers of visitors through out my blogging experience have been hitting up to seventy visitors where it actually meets my certainties satisfactory.

Finally, being a media student I am very glad that I learnt how to fully utilize the certain medium as assignment for instance the internet and blogging. Hence, our class have just receive another assignment of working on Digital Story Telling which require us to exploit further in medias which it will definitely enhance and improve our capabilities and skills in media studies. Hereby, I thank University of Wollongong that given me the chance to exploit plus enhance to a whole new interesting and fun blogging experience and seemingly unbarring us from the typical traditional mode of doing assignment.



The Contemporary Mobile Phone to Us



The contemporary moral panics of mobile phone addiction have taken into the human daily living planetary to the whole new level. Do you often face the scenario of panicking of an anxiety finding high and low for your mobile phone while actually it is in your hand literally all the time? Do you ever feel unusual or nervous for not sophisticatedly checking on your phone for the past half an hour? Do you ever false alarm anxiety to yourself when you heard somebody else’s phone ringing thinking that it is your own phone? And concurrently wired your mobile to you to anywhere you go even to the bathroom, having yourself sacrificing a hand to hold on your both cutleries at a time instead having to hold your phone or first thing to do when as soon as you wake up in the morning is to check on your phone? No doubt, I practice all of the above whereby sometimes I have uncertainties for myself to plunge myself our from this anxiety and worse to let into the discourse that I am actually suffer from a phobia called ‘Nomophobia’. Nomophobia actually a definite means according to  Ledder (2012), nomophobia is the fear of being without your cell phone.


Hereby, Atchley and Warden (2012) propose the use of standard addiction definitions in the case of mobile phone use:

●  tolerance (the need to use more in order to get the same effect);

●  withdrawal (symptoms associated with lack of access to the subject of addiction);

●  increased usage;

●  inability to reduce usage;

●  maintaining the behavior in spite of the risks and negative consequences.


In this mean time, people now simply starts conversation in anyways either in public or private spaces habitually for instance, Facebook comments have been contemplated as a chat box or even Twitter replies can similarly become a type of openly conversation to the public. In this case, Whatsapp is a platform for mobile instant message application where it innovatively developed a ‘Voice Note’ service for conveniences competence. Discerning that this ‘Voice Note’ is precisely useful but it somehow ambiguously concern for using it privately or publicly, it is thoughtful that Voice Note will actually projects sounds in loud automatically after pressing the ‘Play’ button. I personally avoid to prefer to the use of Voice Note in public spaces whereby it will actually projects my intended message out loud to be overhear openly by the public, I choose to take the message personally than openly.


While, Wi-Fi services were provided in everywhere and anywhere in public spaces, people are used to practice to this technological convenience. Sharing the same Wi-Fi  in a public space meaning you literally consider doing your own personal things in a public space without realizing. Take an example, when I use my phone, I am certainly a complete ignorance to the surrounding, I live in my own world, I shut myself from the world by living in the unconsciousness of I am actually in a public space.


However, mobile phone was essentially created for the use of technological convenience but it somehow created a negative impact to a lot of people and Nomophobians especially. Walsh, White, Cox & Young (2011) describes that many of the users define it as being part of themselves, meaning that they always keep it close by, they willingly disturb their activities in order to answer the phone, they feel uneasy when they don’t have the phone close by and cannot reduce the usage. In this discussion context, being so addicted to mobile phone will actually affect large impact on students especially where concentration from class have loss due to mobile phone addiction indeed to the adults too where it can be interrupting, for instance using your phone unnecessarily in the midst of meeting and the worse case scenario is that adults are too used to use mobile phone while driving.

In my own opinion, I think we human ourselves should practice sense of ability to distinguish the importance of mobile phone in terms of time and space. Mobile phone was created to cater us but somehow we have been overly misusing the use of it without having a distinctive of our own morality. After all, I am trying to anticipate the withdrawal of addiction to mobile phone and quitting to be a Nomophobia.


Atchley, P., & Warden, A. C. (2012). The need of young adults to text now: Using delay discounting to assess informational choice. Journal of Applied Research in Memory and Cognition, 1 (4), 229-234.

Ledder. 2012. A melting pot information on a multitude of topics. [ONLINE] Available at: http://lederr.wordpress.com. [Accessed 31 October 13].

Walsh, S. P., White, K. M., Cox, S., & Ross, McD. Y. (2011).Keeping in constant touch: The predictors of young Australians’ mobile phone involvement. Computers in Human Behavior, 27 (1), 333-342.