Space and place affect our assumptions on media effects

“We can no longer imagine living daily lives- at leisure or at work, with family or friends- without media and communication technologies. Nor would we want to.” ( Livingstone S, 2002)

I strongly believe that in this technological age have literally conquer us the people by their mass media content powers whereby it is very ordinary to see people holding their cellphone in anytime and everywhere. People live in their own world while spending their media addiction on their personal favorite media and gadgets without realizing the level of their ignorance to the world. Honestly, I live in my own world while using my own personal gadget like cellphone and laptop in a public space without paying any attention to the surrounding world. For instance, people make the habit of essentially checking their own phones as a necessity and setting it as priority when they have free time regardless the time and space.

The habits of addictive consumption on phone have given various affections of negative impacts whereby people cannot distinguish the right time and space on media usage. Occasionally, the media addiction have affect them using checking on their cellphone while driving which have effectively indicates to the exploration of moral panics. As Livingstone (2002) said that, interactive media are seen to herald the rise of individualized and privatized lifestyles increasingly dependent on the economic of global consumerism, often iniquitous in their effects, tending to undermine national culture and national media and regulation. However, people nowadays have altered their perception and attitudes of consuming media in anywhere and anytime do not have the difference and do not see the importance and consequences of it.

On top of that, in this context of the excessive use of interaction media and gadgets will affect a huge impact on one’s daily life in terms of time space, communication and characteristic. Moreover, this has become a natural phenomenon to regardless on media, space and users themselves.

References:

Livingstone, S, 2002. Childhood, Youth and the Changing Media Environment . Young People and New Media , [Online]. 1, 1-2. Available at: http://books.google.com.my/books?hl=en&lr=&id=e4AHeRPLs0oC&oi=fnd&pg=PP2&dq=media+effects+media+space+of+moral+panics&ots=myjJrI-uNx&sig=c_LVh7neORw26Zxqr2kkB4-n49Q&redir_esc=y#v=onepage&q=media%20effects%20media%20space%20of%20moral%20panics&f=false[Accessed 27 September 2013].

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Television

Televisions were once of the primary electronic medium that gives us the biggest entertainment and also obtain sources of information to the audience. When television first came out, it was costly to be owned by every home so people would go to public spaces and homes to watch the television as well people back then enjoy watching television together in a space that they can share laughter and opinions. Leichter et. al (1985) as discussed that, television viewing most often takes place in homes, where the direct or indirect education of family members is a continuing process, where activities are organized in time and space, and where the interactions of individuals with other form a continuous screen of influence through which the world is experienced. Once, television were a medium that most families would bond to spend their time together watching it, thus back then setting of television in home was only in the living room. As agree by Leichter et al. (1985), television and the family present particularly significant cases because they are so closely interwoven.’

By then, watching a television in a public space weren’t a big matter as compare to now where people prefer to be more personalized and individualized in a private space but not practicing watching television with group of people anymore. The setting of a television bit by bit reformed from a public sphere to a private sphere where numerous of television is found setting in a house, placing not only in the living simply but rooms, kitchen and even the toilets itself. Sharing a television is not common anymore as compare to then, people now adapt to the new habit of watching television alone and privately in their own room. However, a family might be watching a program at the same time but technically in a different space.

Hence, the proliferation of private space has increase overtime essentially for the reason that of the influences of urbanization and youth culture. Those who prefer more on watching the television on a private space typically were the younger generation youths. In fact, most of the teenagers will go through the rebellious and need the ‘alone time’ meaning the private space, where they lock and withdraw themselves communicating with the family. Therefore, creating a private space is easier now because the power of owning a television is no more difficult as the affordability price of a television is more reasonable as compare to then. Indeed, television were no more the primary source to watch programs and obtain news because the advancement of internet have make we people more conveniently using the internet to roam a program using YouTube and other social websites.

Moreover, the attention and concentration of watching on a television is no more to be a simple thing to do as the growing existence of the new gadgets like mobile phones, laptops and tablets. The multitasking job is taking over where people do so many at a time while watching the television, one maybe holding on a phone texting, surfing on a site using the laptop or doing reading a book.

Somehow, the trends of updating status on Facebook and Twitter have been one of the mainstream trends at the moment. No doubt, all of us have been affected by the clutter of the internet and social network while watching the television. The media are smart enough to associate their television program and show to the internet social media. For instance, people nowadays having habits of ‘tweeting’ of their opinions and comment of the program that they are watching on the television. The media have to keep in track of the trend so that they can gain more viewership to their program and for example, American Idol has encouraged the audience to use their mobile phones to gain votes for their favorite idol.

As time pace have changed, television was once an important medium for us to delight our entertainment and obtain source of news information whereby we pay full attention on the television without any technology noise. While, people now treats television were not as important anymore because of the advancement of technologies gadgets. Hence, sometimes we turn on the television is not mainly intend to watch it nevertheless just a background sound during doing other things.

Reference

Leichter, H.J, Ahmed, D, Barrios, L, Bryce, J, Larsen, E & Moe ,L, 1985. Family Contexts of Television.Educational Technology Research & Development, [Online]. Volume.33, No.1, 26-40. Available at:http://link.springer.com/article/10.1007/BF02769340 [Accessed 08 September 2013].

A Story About Cinema

Picture courtesy from : Why Stop Time

“Hurry up! We only have an hour left! Quickly get into the car!”

“Yes! I do not want to miss out the opening part of the movie! “

“Ma! Can I have groundnuts and ice-cream later?”

Sudden glimpses of a lovable scene have come into a play in my mind of my father and his siblings screaming around at home before visiting to the cinema as promised by my grandparents. My granny have storied to me that they only watch the latest midnight shows where mostly held at 12 a.m and they usually purchase the entire role of the middle-class seats for the family in addition of my grandpa’s employees.  She told me that my father and his sibling were consider as lucky and fortunate children that could enjoy the middle class seats movie as in the 1950’s economy where not all Malaysians can afford to enjoy the privilege of watching a movie.

Back then, going to a cinema is not as spontaneous as today where essentially only the well-to-do class of family and adults can only enjoy the treat of going for movies. There are specifically different classes of seats prices from the first-class (RM 1.80), middle-class (RM1.20) and third-class (RM 0.60) mainly located at different obvious zones.  Thus, today’s cinemas were casually visits by all where you can normally experience full house on a weekday if there were a new release of movies. If today we were to watch a movie, the prices are all standardized to either normal price of RM 9 to 11 except for weekends the price will be slightly expensive of RM 13 to 16 where the dissimilarities of price only depends on different cinemas and also for the couple seat and Gold Class screening.

Then, I was told that they usually visits cinemas like Coliseum set in Jalan Tunku Abdual Rahman, where it located near to my family’s house back then. In the 1950- 1960’s, there are only several counts of cinemas in Malaysia however in the revolution of 20 to 30 years of time, we can find voluminous of cinemas located everywhere in the country. For instance, cinemas now can be found in mostly all big shopping malls in in all places conveniently and also mostly at all decent timing. Back formerly, show times were limited because of the countable cinema halls where in contrast you can easily attend to a movie where movie show times were frequently play constantly a day in a hall.

Wooden chairs, concrete floor, stand fans and the kind of blurry resolution of pixelates motion projects on the wall were consider a place for a luxury life back then in a cinema. While today’s cinema space have improved so much to provide such soft cozy cushioned chairs with cooling air conditioned, carpeted flooring and walls that can gives a better and incredible sound effects during the movie and probably will give you a heart attack when the dinosaurs was about to jump out from the screen because you’re watching a 3-D movie. Thus, last year TGV Cinema also has launched the first bean bag seated cinema where it called as ‘Beanieplex’, where it is a concept where it delivers the best comfortable and relax place to indulge a movie. Plus, cinemas now are much cleaner compare to the cinemas back then where people said that people litter and spit anywhere in the cinema and worst that smoking were permissible back then.

Nevertheless, I believe in today’s speedy technology, cinemas are able to deliver unexpected wonders as we could imagine now. The revolutionary of cinemas have changed radically compare to cinemas back then and as me, I am definitely looking forward for more unbelievable technologies to be set in cinemas.

Here are some online blogs and links referred to the old cinemas in Malaysia:

The Chinese Cinema, Malaysia

Cinemas of Old Had Their Own Identity & Architectural Design

One Day Like This, The Ipoh Cinema 

(P/S: As noticed that the architectural of a cinema has changed in time too, back then a cinema were located in a independent shop lot while cinemas nowadays is set in the shopping mall itself where we can  hardly find a cinema place in a shop lot anymore. )